Data
Ecommerce analytics and reporting dashboards
We built two of these for our own brands because nothing off the shelf answered the questions we actually had. They run every day on real orders. We will build yours the same way.
Talk to usCapability
What it answers
Everything below is running in a dashboard we use ourselves, on our own trading data. None of it is a mock-up.
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One place instead of six tabs
Shopify, Google Ads, Search Console, Analytics and your email platform, pulled together and reconciled. Most stores have all of this already and no single view of any of it.
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Numbers that match Shopify
Reconciled to the penny against the Shopify API, because a dashboard nobody trusts is a dashboard nobody opens. If a figure disagrees with your admin, that is a bug and we treat it as one.
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What a customer is worth, and what one costs
Lifetime value against acquisition cost, by channel, with new and returning revenue split out from real order data rather than estimated from a blended average.
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Whether they come back
Cohort retention by month, repeat-purchase rates, time to a second order, and the segments underneath it — one-time, returning, loyal, at risk, lapsed.
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Technical SEO on the same evidence
Search Console, Analytics and a full site crawl run through one pipeline, so a ranking problem and a site problem are read against the same facts instead of two disagreeing tools.
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It tells you when it breaks
Every source is health-checked on a schedule, and a feed that stops is flagged rather than quietly reported as a bad month. That is the failure mode that costs people real decisions.
How it is scoped
Three ways in
Every build is quoted against what it actually needs, so there is no price list here. These are the three shapes the work usually takes — find the one that sounds like you and we will start from there.
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A first honest view
Essentials
Your store and your site analytics in one dashboard, reconciled and scheduled. Trading KPIs, trends and period comparison, on desktop and on a phone.
Price on application
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Spending money on growth
Commercial
Everything in Essentials, plus paid search, Search Console and email, with lifetime value, acquisition cost, cohort retention and customer segments. This is the shape we run for our own brands.
Price on application
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Search is the channel
Intelligence
Everything in Commercial, plus the SEO and business-intelligence pipeline — full crawls, evidence-backed findings and competitive benchmarking, traced back to the data they came from.
Price on application
Our own software
Built because we needed them
Matrix Health Group owns and runs consumer brands that sell on Shopify. Both platforms below were built for those brands first, against a real catalogue and real orders, and they are still the ones we use to run them.
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The trading dashboard
Runs Totally Numb and Gold Seal Packaging. Shopify, Google Ads, Search Console, Analytics, email and backlink data in one view, with cohort retention, lifetime value against acquisition cost, and customer segments.
In production
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Matrix Intelligence
The SEO and business-intelligence side. Search Console, Analytics and full site crawls run through one pipeline, so every finding can be traced back to the data underneath it rather than asserted.
In production
Tell us what you cannot see
Most people know the question they cannot answer — which channel actually pays, whether anyone comes back, why last month looked odd. Tell us yours and we will tell you what it takes to answer it.