Search

SEO and GEO software for ecommerce

Matrix Intelligence is the platform we built to answer our own search questions — for classic search engines and for the AI assistants people now ask instead. It runs on our brands today.

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How it works

Evidence, then findings

Most SEO reporting asserts. This is built the other way round — collect the evidence, then let the findings follow from it, and refuse to state anything that cannot be traced back.

  1. Search and AI answers are two jobs

    Classic search rewards one set of things; the assistants people increasingly ask instead reward another. Most sites are set up for one and are invisible in the other, without knowing which.

  2. One pipeline, three sources

    Search Console, Analytics and a full technical crawl are collected, normalised and read together — so a ranking problem and a site problem are judged against the same facts instead of two tools that disagree.

  3. Findings you can trace back

    Every conclusion carries a path to the raw data underneath it, and the software refuses to present anything resting on an undeclared assumption. That is a deliberate architectural rule, not a report style.

  4. Deterministic, not a guess with confidence

    The same inputs produce the same findings every run. Where inference happens it is labelled as inference, so nothing gets to quietly present an opinion as a measurement.

  5. Technical crawl included, not sold separately

    Status codes, indexability and crawl depth for the whole site, read alongside the traffic data rather than delivered as a spreadsheet nobody actions.

  6. Built for more than one site

    Designed across a group of brands from the start, so comparing them is the normal case rather than a report somebody assembles by hand each month.

Our own software

We are the first user

Matrix Intelligence was not built to sell. It was built because Matrix Health Group runs consumer brands that live or die on search, and the tools available answered a different question than the one we had.

  • Matrix Intelligence

    Search Console, Analytics and full technical crawls through a single evidence pipeline, with a dashboard on top and every finding traceable to the data it came from.

    In production

  • The trading side of the same picture

    Search work that does not show up in orders is a hobby. Our ecommerce analytics dashboard runs alongside this one so the two are read together rather than argued about separately.

    In production

Find out what search actually thinks of you

We will not promise you a position, because nobody honest can. We will tell you what the evidence says about where you stand today and what is worth doing about it.

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