Ecommerce
A UK Shopify developer that builds its own apps
We build and run Shopify stores for our own brands, and we build the software they need. The same team does that work for other merchants.
Talk to usServices
What we do
Done properly, by the people who also run the stores. If a job is not on this list we will say so rather than take it.
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Shopify app development
Public apps and private ones. We are building our own, which means we work inside the same review process, the same platform limits and the same performance budgets your app would have to meet.
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Website and software development
Shops, rebuilds and themes — and the software behind them, whether or not you sell online. Built from scratch where it matters, so you are not paying a monthly fee to edit your own words.
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Migrations to Shopify
Moving a catalogue, customers and order history onto Shopify without losing search rankings or breaking the URLs people already have.
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Conversion rate optimisation
Finding what is costing you orders and fixing it — checkout friction, product pages that do not answer the question, and the parts of a journey nobody has looked at in a year.
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SEO and generative engine optimisation
Technical and content work for search, and for the AI assistants people increasingly ask instead. The two overlap, but they are not the same job, and most stores are only set up for one.
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iOS and Android apps
Native shopping apps with signed-in Shopify checkout, loyalty and push that goes somewhere. We have one live on both stores for our own brand, so this is a thing we have done rather than a thing we offer.
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Ecommerce analytics and reporting
One dashboard across your store, your ads, your search data and your email, reconciled to the penny — so lifetime value, acquisition cost and whether anyone comes back stop being guesses.
Our own software
We build for ourselves first
Matrix Health Group owns and runs consumer brands that sell on Shopify. The software below exists because we needed it ourselves.
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Matrix Bundles
Product bundling that merges to a single discounted line at checkout, while the order still records every product separately — so stock, picking and reporting keep working.
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Matrix Rewards
Loyalty points for online stores. Shoppers earn on paid orders and spend them as a single-use discount code at checkout, and it is built to run one programme across several stores at once.
Tell us what you are trying to do
Whether it is an app that does not exist yet, a store that has stopped converting, or a migration you have been putting off — describe the problem and we will tell you plainly whether we are the right people for it.